EXPERIENCE

Email & SMS Program Management · Ecommerce · Retail Marketing · Lifecycle Management · Marketing Strategy · Analytics, Testing & Optimization · Creative Direction · Design Team Management

Senior Digital Marketing Manager | Z Gallerie | 2020–Present

Creative and ecommerce strategy lead for email and SMS retail marketing channels. Manager of direct and dotted line reports. Drove strongest CyberMonday in company’s history.

  • Generate $30 million+ revenue per year through 14+ weekly emails to 800K customers.

  • Own marketing calendar, concepting, art direction, and merchandising for all emails, including automated and personalized.

  • Track and analyze metrics: Open Rate, Click Rate, Conversion Rate, Average Order Value, Unsubscribes, Bounce Rate for continual optimization. Lead A/B testing.

  • Partner with leaders of creative & brand strategy to ensure creative alignment and optimal timing of campaigns and weekly promotional launches.

  • Coordinate with merchant, copywriting, and coding teams.

Senior Email Designer, Digital Creative | Pottery Barn | 2019–2020

Design lead for the email marketing program. Led creative for company’s strongest Cyber Monday to date.

  • Participate in the planning and development of email marketing in collaboration with merchandising and web marketing teams to meet or exceed KPIs.

  • Design and implement new email template library.

  • Support cross-channel marketing programs.

Senior Marketing Designer, Digital | Restoration Hardware | 2017–2019

Visual design lead for high-visibility marketing initiatives, including seasonal and thematic campaigns and multi-channel assets.

  • Design emails generating over $500k per week.

  • Design of site assets including homepage, slideshows, promo banners, and animations.

  • Elevation of creative quality and innovation while ensuring rigorous brand consistency.

Visual Designer, UX | Restoration Hardware | 2012–2017

UX and visual designer for multiple RH.com luxury sub-brands, such as RH Baby & Child, RH Teen, and RH Modern.

  • Partner with merchant teams, IT/dev teams, and marketing department.

  • Lead site refresh and development of visual style guidelines.

  • Design interface for POS iPad app that supports sales reps and the in-store retail experience.

Education

Coursework in UX Design and Research — UC Berkeley, San Francisco, CA

Coursework in App Design — SF State University, San Francisco, CA

B.A. Fine Arts — California State University, Sacramento, CA